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Zurich, GMT+1
City of Lugano Switzerland Engage the citizens of Lugano with cultural and health-related initiatives and topics Concept design UX Research UX design Visual design Unstated

Cultura e Salute project aims to create a visually and content-wise high-quality platform, becoming a reference point on the topic. The communication strategy intends to lighten the theme, making it happier, warmer, and more engaging, allowing the website to be easily accessible to all. To achieve these goals, attention is given to both visual and editorial details, creating a "pop" visual language that intrigues and draws people in without being self-referential.

By avoiding the use of generic or inconsistent images, the project aims to maintain visual authenticity and represent themes courageously while adhering to standard usability rules. The objective is to design a cross-cutting visual and communicative environment capable of engaging people and conveying the message in an accessible and effective manner.